Evidence led, award winning anti-smoking projects for young people developed with young people.

Our impact

First piloted in 2009 in 10 schools, the Cut Films project now works with over 4,000 children and young people each year across multiple sessions.

 

In 2015, we were awarded The King’s Fund GSK Impact Award for our excellence in delivering innovative community health interventions.

 

All our projects are externally evaluated ensuring external governance, best practice and independent recommendations.

 

We have developed a Theory of Change Model which is the framework for delivery and is updated annually.

‘It can be hard for young people to fully understand the dangers of smoking. This project shows real innovation in tackling this difficult issue, using film making to encourage young people to identify their own reasons not to smoke and explain it to their friends. The work it does in schools is particularly effective – it speaks a language young people can understand and relate to. Its reach is impressive - what the charity achieves for its small size is fantastic!’

Katie Pinnock, Director, UK & Ireland Charitable Partnerships at GSK

LINKED TO NATIONAL CURRICULA

Our anti-smoking project links to PSHE and a range of subject including citizenship, media studies, English, drama, biology, chemistry and geography.

 

The workshops are:

  • Entertaining, factual and interactive
  • Tailored to age and ability
  • Non-judgmental and culturally sensitive

Our Outcomes

The Cut Films project supports children and young people to:

  • Develop transferable skills
  • Develop decision making skills
  • Build resilience and ability to say no to smoking
  • Be able to talk to parents / carers about tobacco
Our National Impact in 2014/15

90%

of young people said taking part in Cut Films had made them not consider smoking in future (sample size 1,973)

95%

of young people learnt something new in a Cut Films session

(sample size 1,973)

93%

of young people said they were more aware of the harms of smoking

(sample size 1,973)

95%

of young people enjoyed the Cut Films workshop 

(sample size 1,973)