Award winning & evidence led innovative anti-tobacco youth projects developed for your population needs
Why commission Cut films?
Commission evidence led peer-to-peer intervention project which follows the NICE Public Health guidelines and recommendations for smoking prevention in schools (ph23) and preventing the uptake of smoking in children and young people (ph14).
We do this through:
- Universal interventions
- Targeted interventions
- Resources (online and hard copy)
In 2015, we were awarded The King’s Fund GSK Impact Award for our excellence in delivering innovative community health interventions.
"Cut Films have developed a really innovative approach to working with young people and tobacco."
Professor Linda Bauld - Deputy Director, UK Centre for Tobacco & Alcohol Studies
a unique youth led service
Our universal Cut Films project involves young people in the design and distribution of their own anti-smoking film advert (under 2 minutes).
We support young people to:
- Develop transferable skills
- Develop decision making skills
- Build resilience and ability to say no to smoking
- Be able to talk to parents / carers about tobacco
We work with young people under 25 in primary and secondary schools, colleges, pupil referral units (and other alternative provisions), universities and informal youth settings.
Traditional interventions use health impacts as the main theme, Cut Films uses a variety of themes to engage young people in conversation and debate, leading to idea generation and production of their film.
In our workshops we cover:
- Peer pressure
- Child labour
- Environmental impacts
- Big Tobacco & their marketing techniques
- Smokefree parks, cars and public spaces
- Parental / carer smoking
- E-cigarettes, E-shisha & advertising
Our key outcomes are:
1.EDUCATION, KNOWLEDGE & AWARENESS
To educate young people about all aspects of tobacco, raising the awareness about the dangers of using tobacco.
2.CHANGING SOCIAL NORMS
To alter young people’s perceptions and attitudes towards smoking, thus enabling them to make healthier choices.
To contribute to a reduction in smoking prevalence. (PHOF: 2.9. Smoking prevalence – 15 year olds).
Young people will feel confident and empowered to talk about smoking with their friends and families and signpost to local services.